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Fiskars Brands Inc.
Wall, NJ | Full Time
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Fiskars Brands Inc.
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Fiskars Brands Inc.
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Sr. Copywriter
$80k-101k (estimate)
Full Time 2 Weeks Ago
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Fiskars Brands Inc. is Hiring a Sr. Copywriter Near Wall, NJ

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

Key Responsibilities

  • Co-Develop and document brand tone and voice guidelines to be used when developing copy for all brand communication materials.Continuous hunger for improvement and experimentation with content execution. Responding to change in swift flexible manner when priority shifts based on the opportunity impact in Americas market.

  • Interpret marketing strategies/briefs - develop creative messaging that effectively communicates stated objectives while adhering to brand guidelines.

  • Will show demonstrated ability to proofread, edit and review marketing materials for accuracy and brand guidelines and trademark usage.

  • Ability to create user-friendly, engaging, and timely content which reflects the brand's tone of voice, drives conversion and follows channel best practices i.e.. social media, eCommerce, paid media copy etc.

  • Ability to write clear, concise and engaging copy in an efficient matter that conveys the intended

  • Message. Can think outside the box to produce unique and compelling ideas for copy

  • Effectivelyarticulatebrand'stone and messaging in writing.

  • Able to produce texts for different audiences, formats and media, while adapting tone and style as needed

  • Create consistent feature/benefits format and styles for all product lines to ensure consistency.

  • Develop editorial copy to support key consumer education efforts.

  • Write content for (Waterford & Wedgwood) direct & indirect websites which can be relatable to US consumer

  • Ability toleverage SEO and UXincontent writing to increase conversionfor all channels for direct & indirectecom sites, especially Amazon

  • Track performance analytics to optimize copy/content

  • Optimize existing product listings to improve search rankings and overall performance

  • Understand consumer journey and all the touch points in a digital world

  • Knows how to conduct keyword research and competitive analysis

  • Create copy and engaging subject lines for email newsletters for Waterford & Wedgwood subscribers

Experience & knowledge:

  • Minimum 3 years of experience as a copywriter working with consumer brands in the ecommerce industry

  • Experience with Amazon and/or Wayfair

  • Strong understanding of SEO best practices and keyword research tools

  • Strong analytical, written and verbal communication skills

  • Ability to develop creative concepts that bridge brand goals with business needs

  • Strong interpersonal skills with a positive, can-do attitude

  • Detail-oriented, self-starter with the ability to work on multiple tasks simultaneously

  • Understanding of key KPIs in digital marketing

  • Understanding or knowledge of Agile or Scrum working framework

  • Proficient in Mac, Microsoft Office and Adobe Illustrator and InDesign preferred

Last day of application:

2024-05-31

*****

At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.

Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.

Employee Support: Life happens, and we're here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

*****

Fiskars Group is the global home of design-driven brands for indoor and outdoor living. Our brands include Fiskars, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford, and Wedgwood. Our brands are present in more than 100 countries and we have more than 350 own stores. We have 7,000 employees and our global net sales in 2022 were EUR 1.2 billion. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth.Read more: fiskarsgroup.comUS Legal Disclaimer: Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination.We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment. If you are an individual with a disability and need assistance applying for employment, please let us know by emailing applicants@fiskars.com. It may take up to one business day for a response.More information about Equal Employment Opportunity can be found here and Pay Transparency can be found here.Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities

Job Summary

JOB TYPE

Full Time

SALARY

$80k-101k (estimate)

POST DATE

05/01/2024

EXPIRATION DATE

06/30/2024

WEBSITE

pensam.com

SIZE

<25

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